As I really am

“It’s only when you dream the impossible that you can make it come true.”
When it’s the Paralympic Champion Bebe Vio who says it, we can only trust her. This campaign is part of the main “Start Your Impossible” international framework, which tells Toyota’s new positioning as a Global Mobility Company through a worldwide partnership with the Olympic and Paralympic Committees.
The full campaign consist of a TV film, a short film and a many social assets.

Year

2018

Client

Toyota

Agency

The&Partnership

Credits

Creative Director: Fabrizio Caperna

Art Directors: Giambattista Menna, Eugenio Chiapparelli

Copywriters: Roberto Ottolino, Luca Scarponi

Planning Director: Erwin Corio Flores

Director: Philippe Tempelman

 Production company: Filmmaster Productions

DoP: Pat Scola

Editor: Johan Wik 

Music: Håkan Eriksson

Colorist: Tom Poole, Company 3

VFX Supervisor: Peter Marin, Swiss

Sound Design: Joakim Kristensen, Red Pipe

Color Producer: Alexandra Lubrano, Company 3

VFX Producer: John Thorstensson, Swiss

VFX Executive Producer: Erik Holmedal, Swiss

VFX Artists: Marcus Krupa, Jon Wesström, John Svensson, Johan Vikström, Swiss

Awards

CANNES LIONS // SHORTLIST // Film // Corporate Image
NEW YORK FESTIVAL // BRONZE // Film Craft // Cinematography
NEW YORK FESTIVAL // SHORTLIST // Film // Corporate Image
NEW YORK FESTIVAL // SHORTLIST // Film Craft // Best Use Of Music
EUROBEST // SHORTLIST // Film // Corporate Image
GOLDEN DRUM // SHORTLIST // Film // Corporate Image
GOLDEN DRUM // SHORTLIST // Film Craft // Cinematography
ADCI AWARDS // SHORTLIST // Film // TV
ADCI AWARDS // SHORTLIST // Film // Other Screens
ADCI AWARDS // SHORTLIST // Film // Craft Direction
ADCI AWARDS // SHORTLIST // PR // Testimonial

Beatrice’s Dream

The song we used for the commercial is an original composition by Swedish musician Håkan Eriksson, played by a string quintet and entitled “Beatrice’s Dream”.